OUR STORY
Our story begins with a simple truth: modern living has distanced us from the health and vitality our
ancestors cherished. Today, we are challenged by the consequences of poor lifestyle choices,
leading to an array of health issues. This realization inspired the creation of our brand, with a mission
to detoxify and rejuvenate the body at the cellular level.
The journey started when our Founder and CEO, Jay Desai, received a life-altering diagnosis of cancer
in his 40s. This was a profound wake-up call, revealing the true impact of an unhealthy lifestyle.
In his search for a solution, Jay crossed paths with Dr. Smit Patel, whose expertise set the stage for a
transformative partnership. Under Dr. Patel’s guidance, Jay connected with Reza, a passionate
microbiologist.
Reza’s deep knowledge of plant medicine was a gift passed down from his grandfather, a dedicated
herbalist. His passion for sharing these ancient health secrets became a cornerstone of our mission.
United by a shared vision, Dr. Patel and Jay, the driving forces behind our brand, teamed up with Bipin
Bhai, a pharmacologist with four decades of experience, and Karan Desai, an advocate for innovative
startups. Together, they channeled their collective passion and expertise into developing formulations
aimed at combating lifestyle-related illnesses.
ANANTA was born from this deep friendship and unwavering commitment—a brand dedicated to
reviving the wisdom of the past and fostering a future of health and wellness. Our products are the
embodiment of this heartfelt collaboration, crafted to help you live a longer, healthier, and more
fulfilling life.
